Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that.
Promoting the uptake of CSR amongst SMEs requires approaches that fit the respective needs and capacities of these businesses, and do not adversely affect their economic viability. UNIDO based its CSR programme on the Triple Bottom Line (TBL) Approach, which has proven to be a successful tool for SMEs in the developing countries to assist them in meeting social and environmental standards without compromising their competitiveness. The TBL approach is used as a framework for measuring and reporting corporate performance against economic, social and environmental performance. It is an attempt to align private enterprises to the goal of sustainable global development by providing them with a more comprehensive set of working objectives than just profit alone. The perspective taken is that for an organization to be sustainable, it must be financially secure, minimize (or ideally eliminate) its negative environmental impacts and act in conformity with societal expectations.
Key CSR issues:
environmental management, eco-efficiency, responsible sourcing, stakeholder engagement, labour standards and working conditions, employee and community relations, social equity, gender balance, human rights, good governance, and anti-corruption measures.
A properly implemented CSR concept can bring along a variety of competitive advantages, such as enhanced access to capital and markets, increased sales and profits, operational cost savings, improved productivity and quality, efficient human resource base, improved brand image and reputation, enhanced customer loyalty, better decision making and risk management processes.
- In urban areas, the CSR projects being implemented are for Decentralized Waste Management & City Farming
To popularize composting and city farming, INORA works with gardeners & trains them in composting, vegetable & herbal plantations and maintaining these gardens organically. The gardeners are motivated to promote the activities in neighborhood areas. Thus, satellite centers do Organic Gardening, Kitchen & Garden Waste Composting creating awareness in neighborhood, set up projects for composting, stock INORA’s organic gardening inputs for use by the neighborhood gardeners. The satellite centers also are invited by schools, housing societies, Bhishi Clubs , Ladies Clubs for spreading the message of clean drive, waste management etc. INORA has reached almost 15700 Pune residents for awareness creation with help of satellite centers.
- Service Providers or Compost Projects
Urban unemployed youth are trained in setting up composting units for waste management using INORA’s technique and additives like Decompostion Cultures. These Service Providers approach housing societies , institutes, companies etc for taking up waste management within their premises. The clients are extended assistance right from Project Designing, Setup, Monitoring, Training & Planning use of compost & buy back of compost.